2023-24 年度全球保险消费者研究正式发布 - 法再巴黎，2023年10月26日

昨日，全球保险消费者研究在巴黎正式发布，通过法再领英现场直播独家报道。

此份研究特刊是为期10个月工作的巅峰之作，它专门关注Z世代和千禧一代消费者的观点和行为，他们是保险业中经常被忽视的人群。

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在此次发布会上，我们了解到“网上好评”已经取代“价格”成为年轻人在购买保险过程中的首要考虑因素 - 这样的现象尚属首次出现。

我们的专家组还就年轻人使用其生活方式应用程序（例如 Uber）消费时对添加保险显示出兴趣发表了评论，这在 Z 世代受访者中尤其普遍。

随后讨论转向社交媒体对年轻人压力水平的影响 - 这种相关性在今年的调查结果中显而易见。 与会专家认为，尽管数字化转型给消费者体验带来了巨大的积极影响，但在追求数字化的过程中必须慎重考虑其对年轻消费者健康的影响。

该小组由三位保险评论专家组成：David Suetterle（法再人寿与健康险首席数字和创新官）、贾娜（利马首席执行官）和 Antoine Ly（首席数据科学官）。 讨论由财经记者和发言人 Iona Bain 主持。

During the session, we learnt that ‘Good Online Reviews’ have superseded ‘Price’ as the primary consideration for young people during the insurance purchase process – the first time such a finding has ever emerged.

Our panellists also commented on the revelation that young people are interested in adding insurance during purchases on their lifestyle apps (such as Uber), something particularly prevalent among Gen Z respondents.

Discussion then turned to the impact of social media on the stress levels of young people – a correlation apparent in this year’s findings. Panellists considered that while the move to digitalisation brings tremendous positives to the consumer experience, it must be pursued with due care and consideration for the wellbeing of young consumers.

The panel comprised of three expert insurance commentators: David Suetterle (Chief Digital and Innovation Officer, SCOR L&H), Na Jia (ReMark CEO) and Antoine Ly (Chief Data Science Officer). Discussion was moderated by financial journalist and speaker Iona Bain.