In last year’s study, the indomitable human spirit was on display—and we’re not talking about hording toilet paper. People around the globe fought back against the coronavirus by making health a greater priority. In 2021, most people report remaining proactive about their health. So, let’s scan some key findings from our GCS.
MORE PROACTIVE HEALTH MANAGEMENT This stat deserves applause. Equally impressive is that the biggest change among those becoming more proactive about health were seen with Gen Z (those born between 1997—2015), a group previously known for lying on the floor and watching hours of TikTok videos.
SETTING IMPROVEMENT GOALS How consumers chose to manifest their “health proactiveness” varied, but one goal popped up more than improving their diet (or their Zoom background image) and that was to exercise more. Better Sleep also became a bigger priority in 2021 with 24.6% reporting it as an area of improvement.
MORE RELIANCE ON TECHNOLOGY Zoom meetings aside, one of the secondary effects of the pandemic is an increased reliance on technology to complete everyday tasks. These activities specifically included health management—a new behavior now adopted into everyday life.
GREATER INFLUENCE OF APPS Overall, 64.3% of respondents cited health & wellness apps as a one of their top 3 ways to improve their general health. Younger people are more likely to rate them as their number one tool for health improvement. 27.9% of Gen Z rate it #1 compared to 12.3% of Boomers.
Goal-directed consumers are looking for technology solutions to incorporate fitness into their lifestyles to manage health. The way we see it, playing a role in their journey is more than a positive thing to do—it’s a necessity.
