The future of insurance starts by listening to people

GCS Out Now3 min

ReMark publishes its 9th Global Consumer Study (GCS). This year, the annual survey covers 12,728 respondents across 22 markets. In an uncertain climate riddled with extreme weather events, rising energy prices, soaring inflation and geopolitical instabilities, the new GCS looks at insurance as a tool of consumer empowerment.

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From improving insurance literacy and providing data-optimised consumer experiences to embracing tech responsibly, ReMark calls on the industry to put people at the heart of the insurance experience.

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10 key insights for insurers to empower consumers

This year’s study examines 10 key insights covering insurance consumer journeys, life & health insurance (L&H) – and for the first time, property & casualty (P&C) as follows:

  1. Insurance literacy – People scored an average of 6.25/10 in our insurance literacy test
  2. Triggers of purchase – The #1 trigger is family and friends
  3. Digitalising underwriting & claims – 80.8% of people used online tools during their recent insurance purchase
  4. Rising usage of data – Globally, 67.7% are comfortable sharing data with insurers
  5. Momentum for health & wellness – 54.4% exercise for more than 20 minutes, 3 times a week
  6. The power of mental health – 65.8% of all respondents feel mental health is still stigmatised
  7. The benefits of health apps – 61.4% believe health & wellness apps motivate them
  8. The case for embedded insurance – 71% are aware insurance can be purchased while buying other goods/services
  9. The rise & need for cyber security cover – 76.8% are conscious about protection of online data & assets
  10. Improving road safety with telematics – 89.8% are interested in customised premiums based on driving behaviour.

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GCS launches at SCOR Live session

Launch of the 9th Global Consumer Study

To accompany the launch, SCOR & ReMark will host a public Linkedin Live Session on 11 October 2022 at 5pm (CEST) to discuss the findings of this year’s GCS with a panel of experts. The discussion will be moderated by journalist Rudy Ruitenberg.

Watch the replay on LinkedIn

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The GCS is available to download from in English, French, Spanish, Japanese and Simplified Chinese. A dynamic data dashboard is also available to filter all the insights by country, individual market, age and gender.

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