Multi channel development and integration
We optimise your channel economics when acquiring, growing and retaining customers. Our in-depth experience in bancassurance and policyholder markets allows us to build discreet direct channels and/or integrate a multi channel platform to your distribution strategy.
Drawing from over two decades of experience in direct marketing, we can recommend and implement the best approach to your customers using established traditional channels such as mail, telephone and voice recording/messaging media as well as emerging digital media such as the internet, direct response TV and m-commerce.
An integrated multi channel distribution platform will:
- provide more opportunities for value-added services and products to customers at lower marketing costs
- widen your reach and reduce acquisition costs while complementing your traditional distribution channels
- deliver a steady flow of customers and recurring revenue via cross sales and upgrades
- ensure a carefully managed contact strategy that monitors and applies the best measures to help meet both your short-term and long-term business goals