To help you focus on significant factors and identify breakthroughs faster, we place a high priority on programme analysis and refinement.
- Key metrics such as marketing cost, response rates, premium amounts and offer choices are tracked and analysed throughout a campaign.
- Results are analysed at the conclusion of every campaign while lapse rates are monitored during and after cooling-off periods.
- All learnings are fed back into the system to allow intelligent, cost-effective decisions for future campaigns.
We also deploy a rigorous and disciplined approach to testing products, channels, sales techniques and creative execution. Through Design of Experiment and multi-variable testing, we systematically identify key direct response elements that make or break a programme.