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  • Campaign management
  • Campaign optimisation
  • Multi channel development
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Strategic services

We offer a full spectrum of marketing services and solutions geared specifically to the markets we serve. Specific services include:

• Strategic Planning & Distribution assessment
• Product Development and Pricing
• Financial models
• Campaign Management
• Campaign Optimisation
• Creative development and design (copy, artwork, phone script, electronic media)
• Testing strategy recommendations (offer, channel, technique, creative)
• Multi channel development & integration including Mail, Telemarketing, Statement-based and Digital media (internet, m-commerce, DRTV)
• CRM integration
• Customer analysis – profiling, attrition & propensity analysis
• Data Modelling and data extraction (list selection specifications, gathering and analysing data reports)
• Supplier management and liaison
• Call Centre management
• DM production management (lettershop, press checks and live-laser signoffs)
• Policy issue and premium collection process assessment and channel modification
• Results tracking and reporting
• Marketing Intelligence - results analysis and programme refinement