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Strategic benefits – policyholder marketing

Our policyholder marketing has a multiplier effect on Embedded Value created for the insurer. By deploying a comprehensive stream of upgrade and cross sell offers at all available touch points, our strategy results in:

• Greater product penetration/breadth
• Enhanced customer communication & company visibility
• Improved customer support & loyalty
• Increased premium at low acquisition cost
• Higher persistency/improved customer retention

Best of all, agent productivity increases as they focus on key opportunities as well as on cross sales from qualified leads generated by the programme.