Cross sell & referral activity

Our Policyholder Marketing programme is designed to support agents’ objectives of acquiring and retaining business. It will:

Efficiently communicate important services and products to virtually all your current clients at one time - 95% of our direct mail packs are opened and read
Produce commissions for the agent on direct-marketed sales, with little effort required
Generate leads for ancillary business, thus paving the way for new commissions on traditional sales
Reinforce relationships with your existing clients, while increasing your visibility and encouraging loyalty

A typical six-week policyholder programme implemented by ReMark could generate:

5% to 25% response rate for direct mail
up to 50% response for telemarketing
8% to 50% response for statement-based marketing
as much as 15% take-up of up-sells

In addition, our programme prompts policyholders to call and enquire about other products which could generate a significant volume of ancillary business. One programme typically generates:

a high volume of enquiries with up to 60% conversion into qualified referrals, and
up to 33% of referrals converting into actual cross-sales for new policies