An example of a bancassurance campaign

Our Acquisition programme typically begins with offering simple, guaranteed-issue products based upon the underlying bank product (e.g. credit protection, loan protection, personal accident plan).
After initial acquisition of bancassurance policyholders we offer more complex insurance products (e.g. Medical Plan or Income Protection).
Using all available touch points, we continue to grow the value of each customer through a series of cross sell and upgrade offers. This ensures growth in ‘share of wallet’ and lifetime value to the bank.

Acquiring insured customers is one thing... keeping them is quite another.

We implement Retention efforts by ensuring a carefully managed contact strategy to combat file fatigue and minimise customer complaints.
We also closely monitor campaign performance and results, and apply Data Modelling to future programmes.
Our proprietary Technology solutions offer partners a unique insight into direct marketing design that increases results while decreasing expenses.